VSCO is a mobile app that helps people create by providing creative guidance, editing tools, and a community that supports without judgement.
The company was started in 2011 with my friends Joel Flory, Zach Hodges, Wayne Wu and Mike Wu. Thanks to the contributions of many people at the company throughout the years, VSCO has grown into something bigger than I ever thought possible. Today, millions of people around the world use VSCO to create and share their creativity.
2011 — Present
Co-Founder, Chief Experience Officer
VSCO App circa 2016. I've always loved the simplicity and focus of the design language created by Wayne Wu and team.
"This is VSCO" campaign featuring Cailin Hill, a photographer, writer and model based in Tokyo.
VSCO team members Russel (L) and Adrian (R) at the office.
This little sign in the VSCO HQ makes me happy. Notice the face spells out "V-S-C-O."
VSCO started with photography, but has evolved to include video, design and collage. When it comes down to it, we just want to help people create, however they want to do so.
VSCO image samples for the Preset launch of Kodak Gold 100 (KG1).
We opened a small (ahem) Micro Gallery in Oakland to feature amazing artists in the VSCO Community. One of the first shows was by Azha Ayanna Luckman. Her family showed up en masse to support her, and I especially remember how proud her Dad was of her.
"Make It Anway, Make it with VSCO" campaign featuring members of the VSCO community.