Greg Lutze is a mixed-race Asian American founder, advisor and artist.  A polymath, his interests lie in a variety of creative pursuits including design, photography, music, painting, fragrance and fashion.

The Co-Founder of VSCO, Greg is a leader driven by creative vision and soul. VSCO has been named Apple’s “App of the Year,” Google Play’s “Best Apps” and Fast Company’s “Most Innovative Companies in Social Media.” Currently, his focus lies in Plaza, creating decentralized spaces for research, creation and exchange.

He is a member of Gold House, a non-profit collective of Asian & Pacific Islander founders, creative voices, and leaders; a venture partner at Hidden, investing in the future of creative work; and a mentor at Praxis Labs, a creative engine supporting innovators motivated to love their neighbors and renew culture.

Greg serves as an advisor to creative startups Self,  Sene Studio & Chroma.

Previously, Greg was an Art Director at Asterik Studio (now Invisible Creature) and Creative Director at Bukwild and Ready Set Rocket NYC working for clients including Universal Records, Sony, Showtime, Interscope Records, Capitol Records, Warner Brothers, Nintendo, XBOX, and K2 Snowboards. Greg’s work has been recognized by The Grammy Awards, Graphic Design USA, Taschen, and Communication Arts.

Outside of work, Greg enjoys spending time with his wife and three children, cheering on Chelsea and going to the gym.


Greg Lutze is a mixed-race Asian American founder, advisor and artist.