Shueido "Rams" Camera

I'm a big fan of Dieter Rams, the celebrated German Industrial Designer of Braun and Vitsœ fame. I'm also a big fan of cameras, particularly old film ones. Combining these two loves, I partnered with Shueido Camera in Taiwan to create a limited edition, custom version of the 1950s era Canon P, in the aesthetic style of Rams. 

The process took about four months of back and forth, as it was important to dial in the colors and the design to perfection. 

集英堂写真機


2021
Art Director, Designer

greglutze_shueido_01-1
greglutze_shueido_02-1
greglutze_shueido_03-1
greglutze_shueido_04-1
Processed with VSCO with fp8 preset

About

Greg Lutze is a mixed-race Asian American founder, advisor and artist based out of California.

Contact