Greg Lutze is a mixed-race Asian American founder, advisor, and artist.  A polymath, his interests lie in a variety of creative pursuits including design, photography, music, painting, fragrance, and fashion.

The Co-Founder of VSCO, Greg is a leader driven by creative vision and soul. VSCO has been named Apple’s “App of the Year,” Google Play’s “Best Apps” and Fast Company’s “Most Innovative Companies in Social Media.” 

Greg is an advisor to Self, a playground for generative furniture design based in Chicago, Sene, an AI-powered sizeless clothing brand out of Los Angeles, and Chroma, an experiential audiovisual platform from Stockholm.

He is a member of Gold House, a non-profit collective of Asian & Pacific Islander founders, creative voices, and leaders; 
and a mentor at Praxis Labs, a creative engine supporting innovators motivated to love their neighbors and renew culture.

Previously, Greg was an Art Director at Asterik Studio (now Invisible Creature) and Creative Director at Bukwild and Ready Set Rocket NYC working for clients including Universal Records, Sony, Showtime, Interscope Records, Capitol Records, Warner Brothers, Nintendo, XBOX, and K2 Snowboards. The Grammy Awards, Graphic Design USA, Taschen, and Communication Arts have recognized Greg’s work.

Greg enjoys spending time with his wife and three children outside of work, cheering on Chelsea FC and practicing Brazilian Jiu-Jitsu.


Greg Lutze is a mixed-race Asian American founder, advisor and artist.