Consultion
I collaborate with brands to uncover what makes them unique and express it through compelling digital and physical experiences. My process integrates strategic thinking with direct creative involvement to establish authentic brand/audience relationships and products that provide value.

Services

Brand Strategy
Product Strategy
Experience Design
Creative Direction
Visual identity
Sound Design
Photography
Curation

Industries

Arts
Fashion
Fragrance
Architecture
Athletics
Fitness
Music
Travel

Select Clients

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The mission of the SJA Fellowship is to support promising young people in their creative, professional, and personal development. Through this yearlong, nonresidential program, SJA Fellows receive a stipend to pursue their ideas, a nationwide community of peers, individualized mentorship, and exposure to bold creative practitioners working across disciplines.

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Praxis Labs
New York City, NY

Praxis Labs is a creative engine that supports innovators motivated to love their neighbors and renew culture.

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Savee
Los Angeles, CA

Savee is where culture and design meet. A space to save what you love, discover new ideas, and share them with others.

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Not Boring
Seattle, WA

Playful software for life's boring routines. Most apps help you save time. We help you savor it. Let's Play!

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PRESQ
Los Angeles, CA

Presq is a footwear design technology company focused on creating design tools, events, and customizable products that enable you to bring your ideas to life. 

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SELF™
Chicago, IL

 SELF™ is a custom furniture line generatively-designed for you, by you.

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SENE
Los Angeles, CA

Sene is making sizeless clothing possible for everyone.

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Chroma
Stockholm, Sweden

(Acquired by Bronze.AI)
BRONZE is an innovative format that enables immersive audio experiences for the next generation of developers, musicians, and their audiences.

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Table of Contents
Nashville, TN

Table of Contents creates meaningful experiences of inspiration and connection. Rooted in hospitality, the brand “sets the table” for beautiful moments of interaction between new and old friends, where they can learn artistic skills and enjoy curated foods and drinks.

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Studio
Los Angeles, CA

Studio is a membership community designed to help independent creatives thrive. Just because you work alone doesn’t mean you have to go it alone. Grow your business, learn new skills, and find the supportive community you've always wanted. We promise you'll have lots of fun along the way too.

About

Greg Lutze is the Co-Founder of VSCO, a creative consultant, and an advocate for artists. 

Contact